If you are considering starting a blog for business, there are some real positives to buying a blog that has been set up and established. Google seems to take notice of sites a lot faster that have been around for a while. One of the big reasons people aren’t successful with a blogging business is that they give up to quickly. It takes time for your blog to develop. For example, when I put this Blogs For Sale site up, I pointed one link to it from my main site My Newbie Blog which is about how to create a blog. One day after I changed the privacy setting on the blog to get noticed by the search engine, Google indexed the site. One day. When I first started blogging my sites would take weeks (3 - 6) to get indexed. Until Google indexes your site it will not show up on searches.

The Sandbox

Another reason to buy a blog that has been around for a while is that you might escape the Google Sandbox. The sandbox effect takes your new blog and doesn’t allow it to play with the more established sites. Google denies the sandbox, but it happens too often to not be valid. I have sites that disappear from the results for months and then suddenly reappear. When they come back they are usually positioned well and then move up quickly, but you could be in the sandbox for months. For a new blogging business this can be very frustrating. While there is no guarantee that buying a site with some age on it will keep you out of the sandbox, it is less likely and if it does happen it shouldn’t last for long.

In an interview on Hubspot.com with Courtney Tuttle (Court has a very successful blog called Court’s Marketing School) this question was asked:

According to the Website Grader free SEO tool, your site has a score of 99/100. Your website has been around about 2 years, you have 2,500 pages indexed by Google, almost 100,000 inbound links and a PageRank of 5. How did you accomplish this in such a short amount of time?

This was Court’s answer:

During the first year, I simply put the site online and let it age. To Google, there is a huge difference between a site that is over a year old and a site that is brand new. For this reason, I focused on other projects until my site hit the 1-year mark.

After the entire first year, I had less than 5 inbound links, a Page Rank of 0, and exactly 1 page in Google’s index. It was at that point that I started blogging. Since SEO is my background, that’s the primary method that was used to build the site, which now gets over 1,000 visitors each day from search engines. Add social media, direct traffic, and referral traffic to the mix and it makes for some pretty big days. You then have to take those people and provide them with information that they can trust, which will turn them into a regular reader.

Regular readers that are industry-related bloggers will produce a huge amount of links for you, in any niche. If you can provide that traffic with something that excites them, they will link to your site to tell their readers. I was able to generate 100,000 links in one year because I was able to do that again and again.

At Blogs For Sale we are setting up these blogs with you in mind. We are aging them and pointing links at them. We will write articles targeting a set of keywords for you to begin your business with. Having a seasoned blog will allow your blogging business to get off to a good start.